Know which channel earns every dollar
Attribution, unified dashboards, and honest reporting that tie marketing spend to pipeline and revenue - no vanity metrics.
One dashboard, one source of truth
Spreadsheets argue; data decides. We unify marketing data from ads, analytics, and CRM into one reporting layer leadership trusts.
What Marketing Analytics & Reporting includes
- Marketing KPI framework design
- Google Analytics 4 and tag management setup
- Conversion and campaign analytics
- UTM and CRM lead tracking
- Multi-channel attribution models
- SEO and social media reporting
- Executive performance dashboards
- ROI and budget analysis
We unify marketing data from ads, analytics, and CRM into one reporting layer leadership trusts — with the definitions agreed in writing and attribution models that show each channel's real revenue contribution.
It's for teams that want marketing decisions backed by data. You get clean tagging, unified dashboards in Looker or Power BI, and weekly reviews that say what to double down on and what to cut.
Capabilities we deliver
Practical, measurable outcomes from digital marketing work.
Attribution
Multi-touch models that show the real revenue contribution of each channel.
- Attribution model selection
- Multi-touch and last-click views
- Channel and campaign reporting
Dashboards
Unified, decision-ready views of spend, pipeline, and revenue.
- Looker Studio and Power BI builds
- KPI scorecards and trends
- Executive and team views
Tagging & data
Clean UTM and CRM tagging so the numbers mean what you think they mean.
- UTM and campaign tagging
- CRM and lead source mapping
- Data quality audits
KPI framework
Metrics and definitions everyone agrees on before a dashboard ships.
- KPI selection by funnel stage
- Definition and target documentation
- Stakeholder alignment sessions
GA4 & conversion analytics
Measurement infrastructure that captures the actions that matter.
- GA4 property configuration
- Conversion and event tracking
- Funnel and path analysis
Reporting & reviews
A cadence that turns dashboards into decisions.
- Weekly and monthly reporting
- Trend and anomaly reviews
- Budget reallocation recommendations
How we build reporting people actually use
KPI design
Agree on metrics, definitions, and targets with stakeholders.
Tag & connect
Set up GA4, tag management, UTM, and CRM syncing.
Build dashboards
Create unified views of spend, pipeline, and revenue.
Reporting cadence
Deliver weekly and monthly reports with trends and insights.
Optimize budget
Turn insights into budget decisions and channel strategy.
Outcomes of data-backed marketing
Marketing decisions made on evidence, not opinion.
One source of truth
Teams stop arguing about which numbers are right.
Channel clarity
See exactly what drives pipeline and revenue.
Faster decisions
Dashboards that answer questions without waiting.
Cleaner data
Tagging and definitions everyone trusts.
Budget efficiency
Spend moves to what earns, not what's loud.
Leadership confidence
Reporting executives can act on.
Common questions about marketing analytics
Which tools do you work with?
GA4, Google Tag Manager, Looker Studio, Power BI, and CRM or warehouse integrations — we work within your existing stack.
Can you fix our current reporting mess?
Yes — we audit existing tags and dashboards, clean up definitions, and rebuild a single source of truth.
How long does implementation take?
Tagging and dashboard foundations typically go live in two to four weeks, with full attribution and reporting soon after.
Who owns the data?
You do. We build everything in your properties with documented access, so nothing is locked to us.
Explore our services
Dive deeper into the full service catalog.
Ready to transform
your business?
